Customer messaging command center
Messaging operations platform

Broadcasting Engineered.

Robocast brings together customer imports, contact management, semantic tags, SMS and WhatsApp broadcasting, delivery analytics, notifications, and API-driven sending so outbound messaging works like an operation, not a pile of disconnected tools.

Open Robocast See the platform
SCROLL · TRACE THE SIGNAL
01/PLATFORM
Why Robocast

Built for the full outbound workflow, not just the final send.

The product already spans customer data intake, segmentation, channel configuration, delivery, analytics, and operational review. That matters because messaging quality usually depends on what happens before and after a campaign, not only inside the composer.

01 — AUDIENCE

One customer workspace

Import customers from Excel, create records manually, open customer details, and keep structured attributes organized through semantic tags instead of ad hoc columns.

Spreadsheet import Manual create Semantic tags Customer detail
02 — CHANNELS

One multi-channel engine

Choose SMS when you need direct text delivery, or WhatsApp when the campaign needs approved templates, media, buttons, or richer parameterized content.

Sender names Template catalog Media headers URL & phone buttons
03 — THE RECORD

One operational record

Use dashboard summaries, broadcast history, recipient-level logs, import job diagnostics, notifications, and balance views to understand what happened and what should happen next.

Dashboard Recipient logs Import diagnostics Notifications
02/WORKFLOW
Workflow

How the platform actually works day to day.

Robocast is already organized as an operator workflow. The sequence below matches the real product areas already present in the project, from intake to delivery review.

01
Intake

Import and validate

Upload spreadsheets, declare header mode, map every column, choose the customer identifier, and validate custom tag behavior before the import starts.

02
Shape

Shape the audience

Use customer records, semantic tags, dropdown values, and tag maintenance to keep the targeting layer clean enough for reliable segmentation later.

03
Channel

Choose SMS or WhatsApp

Move into plain-text SMS with sender names or into WhatsApp with approved templates, media headers, body parameters, buttons, and location-capable flows.

04
Pre-flight

Calculate before sending

Broadcasts use the current filtered audience, then calculate reachable counts, validate message rules, and check usage before the final confirmation modal appears.

05
Review

Review and improve

Track dashboards, balances, delivery charts, recipient logs, broadcast history, import job diagnostics, and notification signals without leaving the platform.

03/BROADCAST
Core capabilities

The main surfaces already inside Robocast.

These are not generic SaaS promises. They reflect the actual modules, flows, and operational controls visible across the current project.

01 · SMS Dispatching

SMS broadcasting

Compose text campaigns, manage sender names, personalize with semantic-tag placeholders, and validate usage before dispatch.

01
Sender identity Approval-aware sender-name management before launch.
02
Filtered recipients Audience is driven by live customer-table filters.
02 · WhatsApp Template ready

WhatsApp campaigns

Pick approved templates, supply dynamic header and body parameters, handle media, buttons, and location data, and submit with template-aware validation.

01
Template catalog Review language, media type, param count, and approval state.
02
Richer message structure Media headers, body params, URL buttons, phone buttons, and context.
04data

Customer and contact management

Browse customers, create records manually, open detailed profiles, and rely on semantic attributes that follow your business structure instead of fixed demo fields.

Customer details Manual create Typed fields
05tags

Tagging and segmentation

Semantic tags support text, number, date, and dropdown data, power import mapping, appear on customer pages, and drive the filters used for campaign audiences.

Segmentation Merge support Dropdown values
06jobs

Imports with diagnostics

Import jobs do not disappear into the background. You can inspect job history, success rates, reason summaries, lifecycle events, and row-level validation logs.

Audit trail Reason counts Row diagnostics
07ops

Analytics and notifications

Home dashboards, usage trends, balances, broadcast metrics, and notification history keep messaging visible after the send button is pressed.

Dashboards Broadcast history Notification center
08api

API keys and documentation

Issue account-scoped API keys, document SMS and WhatsApp endpoints, revoke credentials, and use bearer-auth flows for external systems that need to trigger sends.

Bearer auth Key revoke v1 docs
09team

Operational governance

Roles, permissions, notification tooling, and separate review states for sender names and templates help teams run the platform without losing control.

Roles Permissions Review flows
04/VISIBILITY
Visibility

Operators can see what happened, not guess.

Robocast already exposes multiple review layers: high-level account dashboards, campaign history, per-recipient logs, import diagnostics, and channel-specific delivery context.

Account-level command view

One screen keeps audience growth, delivery output, channel pacing, and spend exposure in view.

LIVE · 30d
Customers
48.2k +4.1%
Broadcasts
1,284 +12%
SMS / WA
62 / 38
Balance
34.1k −2.4%
Monthly SMS volumesteady usage
Monthly WhatsApp volumetemplate-led bursts
Audience reachtracked over time

Broadcast details that go deeper than totals

Open one campaign to inspect recipient-level status, sent and delivered timestamps, success-vs-fail distributions, WhatsApp delivery KPIs, and template metadata when relevant.

BRD · 1248
RECIPIENTPer-recipient phone, status, sent time, delivered timeTracked
DETAILSChannel metrics, charts, and template contextReady
TIMELINEQueued → Sent → DeliveredStreaming
05/API
Integrations

Trigger Robocast from any system on your stack.

Account-scoped bearer keys. Documented SMS and WhatsApp endpoints. Revokable credentials. Built for CRMs, schedulers, and anything that needs to fire a message.

Endpoints, not vibes.

Every surface in the product has an API equivalent. Issue keys from settings, authenticate with a bearer token, and let external systems deliver the same way your operators do.

POST/v1/broadcasts/sms200 · 142ms
POST/v1/broadcasts/whatsapp200 · 168ms
GET/v1/customers?tag=returning200 · 88ms
GET/v1/broadcasts/{id}/recipients200 · 102ms
POST/v1/webhooks/inbound-wa204 · 40ms
~/robocast · bearer_session
06/PRICING
Plans & pricing

Commercial packaging built for volume.

Message bundles for WhatsApp Marketing and WhatsApp Utility & Authentication, plus flat usage-based SMS. Unit economics improve as volume grows — priced in SAR, delivered on one operating platform.

3
Message categories

WhatsApp Marketing, WhatsApp Utility & Authentication, and SMS — one workspace.

200,000+
Messages per bundle

Standard packaging reaches 200,000 messages before custom arrangements begin.

9%
Unit-rate advantage

Effective cost per message falls consistently as bundle size increases.

100%
API addressable

Every bundle sends through the same documented endpoints your operators use.

All prices shown in SAR · Marketing and Utility are separate WhatsApp categories with separate economics

01 / BUNDLE

Launch

10,000 messages
SAR 1,550
/ message bundle
Effective per message SAR 0.155
Baseline rate
  • Broadcast campaigns
  • Campaign targeting
  • Customer segmentation
  • Scheduled broadcasts
  • Personalised message variables
  • Template-based sending
  • Campaign analytics
  • Delivery & status tracking
  • Audience management
Audience scale
10,000
Concurrent campaigns
2
Onboarding
Guided setup
Built for Single-brand retailers and new campaign programmes validating WhatsApp as a channel.
Request this bundle
Most Popular
02 / BUNDLE

Growth

50,000 messages
SAR 7,350
/ message bundle
Effective per message SAR 0.147
≈ 5% lower unit rate
  • Broadcast campaigns
  • Campaign targeting
  • Customer segmentation
  • Scheduled broadcasts
  • Personalised message variables
  • Template-based sending
  • Campaign analytics
  • Delivery & status tracking
  • Audience management
Audience scale
50,000
Concurrent campaigns
6
Onboarding
Guided setup + review
Built for Multi-branch retail, F&B and services teams running recurring monthly campaigns.
Request this bundle
Best Value
03 / BUNDLE

Scale

100,000 messages
SAR 14,200
/ message bundle
Effective per message SAR 0.142
≈ 8% lower unit rate
  • Broadcast campaigns
  • Campaign targeting
  • Customer segmentation
  • Scheduled broadcasts
  • Personalised message variables
  • Template-based sending
  • Campaign analytics
  • Delivery & status tracking
  • Audience management
Audience scale
150,000
Concurrent campaigns
Unlimited
Onboarding
Priority onboarding
Built for National brands and marketplaces running segmented, always-on campaign calendars.
Request this bundle
High Volume
04 / BUNDLE

Enterprise

200,000 messages
SAR 28,150
/ message bundle
Effective per message SAR 0.141
≈ 9% lower unit rate
  • Broadcast campaigns
  • Campaign targeting
  • Customer segmentation
  • Scheduled broadcasts
  • Personalised message variables
  • Template-based sending
  • Campaign analytics
  • Delivery & status tracking
  • Audience management
Audience scale
500,000+
Concurrent campaigns
Unlimited
Onboarding
Dedicated success manager
Built for Enterprise groups, telcos and nationwide programmes with sustained monthly volume.
Request this bundle

How the economics move with volume

Marketing bundles reprice per message as volume grows. The unit-rate advantage column compares each bundle against the 10,000-message entry rate.

WhatsApp Marketing
Launch
10,000
SAR 1,550
SAR 0.155
Baseline rate
Growth
50,000
SAR 7,350
SAR 0.147
≈ 5% lower unit rate
Scale
100,000
SAR 14,200
SAR 0.142
≈ 8% lower unit rate
Enterprise
200,000
SAR 28,150
SAR 0.141
≈ 9% lower unit rate
20× the volume from Launch to Enterprise · effective rate down from SAR 0.155 to SAR 0.141
Available add-ons

Onboarding, capacity and expansion.

Account registration and additional numbers are priced in the current commercial offer. The remaining add-ons position how Robocast extends with an account as it grows.

Commercial offer

WhatsApp Business Account Registration

Full onboarding and account registration — business verification, display name and template groundwork handled end to end.

SAR1,455one-time
Commercial offer

Additional WhatsApp Number

Add another number to an existing WhatsApp Business account — useful for separate brands, regions or service lines.

SAR660one-time
Product add-on

Additional Message Volume

Purchase extra message bundles beyond the current allocation without changing the underlying package.

Priced on request
Product add-on

Dedicated Sender Setup

Dedicated configuration and onboarding for a new sender identity or an additional communication channel.

Priced on request
Product add-on

Advanced Reporting

Enhanced campaign, delivery, engagement and audience analytics for teams reporting to a board or a client.

Priced on request
Product add-on

Managed Campaign Setup

Robotack assistance with campaign configuration, audience setup and launch when a team wants the first sends run for them.

Priced on request
Product add-on

API / Integration Support

Integration assistance for connecting Robocast to external platforms, CRMs, POS systems and internal customer systems — including webhook wiring and delivery-event handling.

Priced on request
Priced in the current commercial offer Product positioning add-on · pricing on request
Enterprise

Need more than 200,000 messages?

Above the standard bundles, Robotack builds custom high-volume commercial arrangements — negotiated rate cards, multi-number and multi-brand setups, dedicated throughput, and onboarding run alongside your team.

Volume ceiling
Negotiated
Commercial model
Custom rate card
Onboarding
Dedicated team
Channels
WhatsApp + SMS
Talk to Sales Request Custom Pricing
07/SEND THE SIGNAL

Customer messaging, channel setup, delivery review, and integration access in one product.

If the goal is to run SMS and WhatsApp broadcasting like a real operation, the existing Robocast platform already has the foundations: clean audience intake, segmentation, channel-aware sending, diagnostics, dashboards, notifications, and secure external access.

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Contact us

Start the conversation

Send a note to the team if you want a walkthrough, delivery setup discussion, or a closer look at how Robocast fits your messaging operation.

email info@robotack.com